Co-founder, Head of Partnerships
Pedro has been in charge of -ivoro for 20 years where he has had the opportunity to work with a large number of food companies in Spain, Canada, USA and Israel; helping them in areas such as strategy, marketing, innovation, financing, export, digital transformation, business models and mentoring.
His vision was to create the first food innovation hub in 2016 to facilitate the integration of professionals and companies with the mission of helping the food industry to accelerate innovation and contribute to a healthier, more sustainable and fair food system. Pedro is a sworn member of the EIC (European Innovation Council) and ambassador for Spain of the #EUeic acceleration program.
He has promoted the creation of tranxformafood, the first association of the foodtech ecosystem in Spain and FORK, an international organization for food designers and change makers.