About us

Our mission:

To provide better food choices to consumers that save oceans

With more mouths to feed every day and a growing appetite for fish and seafood world-wide, we need to re-imagine the way we produce our food.

By creating sustainable, healthy, delicious alternatives to seafood, we can all continue to enjoy rising standards of living without causing irreversible damage to our aquatic ecosystems.

At Mimic Seafood, we have found ways to create the experience of eating fish and seafood, without actually including any animals in our products. We keep it 100% plant-based and work hard to make every step of our production as sustainable as possible. Good for you, good for the planet.

Environmental stress

Our oceans are among the most overused natural resources on a global scale. The depletion of fish stock, pollution with plastic and industrial chemicals, and acidification due to rising CO2 levels are all contributing to a downward spiral of deterioration in the ecosystems in every single ocean. We are heading towards a irreversible collapse of several fragile ecosystems – in large part due to overfishing and other harmful practices within the fishing industry. We must urgently change consumption patterns and move away from commercial fish and seafood products.

Health concerns

As a result of the ongoing pollution of our oceans, fish and seafood are increasingly becoming objects of concern. Fish and seafood contain micro plastic and heavy metals in ever increasingly quantities and are starting to pose a serious risk to our health. Moreover, by nature many species of fish contain heavy metals because they are high up in the food chain and poorly processed fish can be infected with different types of parasites. For these reasons, many people are already avoiding fish even without the added issues from pollution. By changing to plant-based seafood, we can attain the health properties of traditional seafood while leaving behind all of the bad stuff.

Access to stable food sources

One of the biggest concerns for our growing populations is the lack of access to stable food sources. With more and more people to feed, the issues continues to grow every year and we are starting to see climate refugees trying to escape areas where food supply is not stable. By reducing our reliance on animal-based proteins, we will be able to produce more food on the same farm land since the process of making plant-based protein is far less resource demanding and often much faster.